"Naughty, but not that naughty."

[arionhunter]

As we all know, advertising aimed at women kind of fails spectacularly pretty regularly. But I think we've hit a new low (or high) with the Fling, which is described as,

"Wrapped in a shiny pink and sliver package, this delicate "chocolate finger" is intended for women. The word "finger" is an industry term for a long, slim confection, Mars spokesman Ryan Bowling says, but with ads that invite you to "Pleasure yourself" in pink lettering, consumers might come to other conclusions."

And nothing says classy like an ad which implies dressing-room sex!

Possibly the best description of the entire endeavor? "The language of it has so much sexual innuendo, you could pack it into a trashy novel."

WAIT WAIT WAIT! BUT THERE'S MORE! The New Zealand advertising campaign lets users create your own custom man to "have a harmless fling" with, as well as allowing women to "send out flirty e-mails."